About

HTSG Company Profile

01 · About HTSG

Technology, light and materials for modern buildings

Ha Thanh Sai Gon Investment Trading Service Co., Ltd. (HTSG) was founded in 2011 in Ho Chi Minh City. HTSG develops and supplies premium materials, smart solutions and technology applications for modern living spaces, buildings and businesses.

Drawing on its experience in researching, investing in and delivering products and solutions across several fields, HTSG aims to bring together quality, technology, efficiency and sustainability in every product and project. The products HTSG distributes are manufactured on the modern engineering and technology platforms of reputable international brands.

2011Founded in Ho Chi Minh City
3Business lines: AI technology, lighting, building materials
60Featured lighting and materials projects, 2018–2026
12Provinces and cities with HTSG projects
2European flooring brands officially distributed: BOEN, Bauwerk Parkett

Project and location figures are based on the project portfolio published on htsg.com.vn and do not include AI and digital transformation projects.

Vision

Rooted in Vietnam, reaching international standards

Once a partner, always a true partner. HTSG embraces and builds on the best qualities of each client and each locality.

Mission

Ensuring our clients’ success

Through strategic partnerships, we continuously contribute to and grow business value, thereby strengthening our clients’ competitiveness and productivity.

Core values

  • Client-centred: we think like our clients and put their best interests first, offering solutions that are sound in theory and practical in reality.
  • Collaboration and collective strength: we combine individual capabilities into shared strength and work alongside clients as one team with common goals.
  • Professional excellence: high-quality services built on in-depth knowledge and experience accumulated over many years.
  • International outlook: we adopt global best practice while respecting local values.

02 · Business lines

HTSG’s 3 business lines

Glass office building – HTSG AI and digital transformation line

Line 1

AI & Digital Transformation (AIDAY)

Artificial intelligence, AR/VR and heritage digitisation, IoT and robotics, big data, software and digital transformation for businesses and government agencies. View company profile

Landscape lighting at Meliá Quy Nhon by HTSG

Line 2

Urban, architectural & commercial lighting

Design consultancy, cost estimates and supply of facade, landscape, urban and industrial lighting equipment. View company profile

BOEN wood floor and ceiling at MS Duplex, Hanoi

Line 3

Building & interior materials

Official distributor of BOEN (Norway) and Bauwerk Parkett (Switzerland) flooring, together with laminate flooring, outdoor composite decking and decorative panels. View company profile

03 · Sectors served

Client segments we serve

20 projects

Residential projects

Apartment complexes, show apartments, penthouses and villas: Cara River Park, Q7 Riverside Complex, Saigon MIA, The Nelson Private Residence, Kingcrown Infinity.

11 projects

Hotels & resorts

Hotels, resorts and serviced apartments: MerPerle Da Lat Hotel, Meliá Quy Nhon Sales Gallery, Hon Tam Mud Bath Resort, City Oasis Serviced Apartment.

9 projects

Commercial & offices

Headquarters, offices, showrooms and boutiques: Sacombank Headquarters, BOEN Showroom at Sala, Frodo’s Watch Boutique Hanoi and Saigon.

15 projects

Commercial, education & industrial lighting

Facades of shopping centres, office towers, schools, ports and factories: Greenera Southmark, Diamond Sky, Cuu Long University, Quy Nhon Port.

5 projects

Urban & architectural heritage

Urban road and architectural lighting: Nguyen Tat Thanh Avenue, An Duong Vuong Avenue, Banh It Cham Towers, Champa Twin Towers.

Public sector

Government agencies

Urban lighting for the Binh Dinh Provincial People's Committee; AR for museums and heritage sites, medical data and land data digitisation within the AI & digital transformation line.

The portfolio of 60 featured projects shows HTSG working with clients in both the private and public sectors.

04 · Brands & partners

Brands & partners

HTSG believes that the only path to sustainable growth is shared success for all parties.

Partner brands

BOENBauwerk ParkettBjelinAshitawoodBonaSchréderZumtobelPhilipsSamsung

Featured developers & clients

Tan Hoang MinhDai PhucDat XanhNam LongSacombankHung Thinh Corp.Bamboo CapitalKhai Vy Corp.CityHouseCara GroupBinh Dinh Provincial People's Committee

Compiled from the Partners & clients page and the project portfolio on htsg.com.vn.

05 · Featured projects

Featured projects across 3 lines

AR for the Vietnam Military History Museum

Vietnam Military History Museum

AI technology · Hanoi

Museum AR experience: AR/VR and heritage digitisation.

Medical data digitisation at 108 Military Central Hospital

108 Military Central Hospital

AI technology · Hanoi

Medical data digitisation and standardisation to SNOMED CT.

Urban lighting on Nguyen Tat Thanh Avenue, Quy Nhon

Nguyen Tat Thanh Avenue

Lighting · Quy Nhon, Binh Dinh · 2020

Client: Binh Dinh Provincial People's Committee. Urban lighting along a 2 km route.

Facade lighting at Sacombank Headquarters, Ho Chi Minh City

Sacombank Headquarters

Lighting · District 3, Ho Chi Minh City · 2022

Client: Sacombank. Design and supply of facade lighting for an 18-storey building.

Architectural lighting at Banh It Cham Towers, Binh Dinh

Banh It Cham Towers

Lighting · Tuy Phuoc, Binh Dinh · 2020

Client: Casa Marina Resort, Bamboo Capital. Architectural lighting.

Facade lighting design for Greenera Southmark, Hanoi

Greenera Southmark

Lighting · Ngoc Hoi, Hanoi · 2026

Client: Tan Hoang Minh Group. Facade lighting design and cost estimates.

MerPerle Da Lat Hotel at night

MerPerle Da Lat Hotel

Lighting & materials · Da Lat, Lam Dong · 2023

Client: Khai Vy Corp. 402 rooms. Facade lighting, landscape lighting and parquet flooring.

Wood flooring at Cara River Park, Can Tho

Cara River Park

Materials · Can Tho · 2025

Client: Cara Group. 3,000 m², 440 apartments. Installation of wood flooring and matching accessories.

Bauwerk Trendpark Oak Deserto flooring at The Nelson Private Residence, Hanoi

The Nelson Private Residence

Materials · Hanoi · 2025

Show apartment. Bauwerk Parkett Trendpark Oak Deserto flooring.

06 · How we work

From requirements to operation

  1. Brief & site survey

    Clarify the requirements, the current state of the building or system, and the client’s objectives.

  2. Consultancy & solution design

    Propose solutions, products and design options that meet technical requirements and budget.

  3. Cost estimate & quotation

    Prepare detailed cost estimates and quotations so the client can compare and decide.

  4. Supply & delivery

    Supply equipment and materials or develop systems, coordinating with designers and contractors.

  5. Handover & support

    User guidance, handover and support during operation.

07 · Commitment

HTSG’s commitment to clients

  • Solutions that are sound in theory and practical in reality, with our clients’ interests put first.
  • Products from reputable brands; BOEN and Bauwerk Parkett flooring officially distributed in Vietnam by HTSG.
  • Lighting solutions that deliver artistic impact and meet demanding European and American technical standards.
  • Technology systems that ensure quality, performance, security and long-term partnership.

08 · Company information

Legal & contact information

Company name
Ha Thanh Sai Gon Investment Trading Service Co., Ltd. (HTSG)
Founded
2011, Ho Chi Minh City
Office & showroom
B0011 Sarina B, Street B2, Sala Urban Area, An Khanh Ward, Ho Chi Minh City
Telephone
(84) 28 7304 8889
Email
info@htsg.com.vn
BOEN flooring hotline
+84 8 9898 1641 · support@boen.com.vn
Opening hours
Monday – Friday: 8:00–17:00; Saturday: 8:00–11:30
Website
htsg.com.vn

Contact HTSG

Trao đổi cùng HTSG về dự án của Quý khách

Office: (84) 28 7304 8889 Email: info@htsg.com.vn B0011 Sarina B, B2 Street, Sala Urban Area, An Khanh Ward, Ho Chi Minh City