01 · About HTSG
Technology, light and materials for modern buildings
Ha Thanh Sai Gon Investment Trading Service Co., Ltd. (HTSG) was founded in 2011 in Ho Chi Minh City. HTSG develops and supplies premium materials, smart solutions and technology applications for modern living spaces, buildings and businesses.
Drawing on its experience in researching, investing in and delivering products and solutions across several fields, HTSG aims to bring together quality, technology, efficiency and sustainability in every product and project. The products HTSG distributes are manufactured on the modern engineering and technology platforms of reputable international brands.
Project and location figures are based on the project portfolio published on htsg.com.vn and do not include AI and digital transformation projects.
Vision
Rooted in Vietnam, reaching international standards
Once a partner, always a true partner. HTSG embraces and builds on the best qualities of each client and each locality.
Mission
Ensuring our clients’ success
Through strategic partnerships, we continuously contribute to and grow business value, thereby strengthening our clients’ competitiveness and productivity.
Core values
- Client-centred: we think like our clients and put their best interests first, offering solutions that are sound in theory and practical in reality.
- Collaboration and collective strength: we combine individual capabilities into shared strength and work alongside clients as one team with common goals.
- Professional excellence: high-quality services built on in-depth knowledge and experience accumulated over many years.
- International outlook: we adopt global best practice while respecting local values.
02 · Business lines
HTSG’s 3 business lines

Line 1
AI & Digital Transformation (AIDAY)
Artificial intelligence, AR/VR and heritage digitisation, IoT and robotics, big data, software and digital transformation for businesses and government agencies. View company profile

Line 2
Urban, architectural & commercial lighting
Design consultancy, cost estimates and supply of facade, landscape, urban and industrial lighting equipment. View company profile

Line 3
Building & interior materials
Official distributor of BOEN (Norway) and Bauwerk Parkett (Switzerland) flooring, together with laminate flooring, outdoor composite decking and decorative panels. View company profile
03 · Sectors served
Client segments we serve
20 projects
Residential projects
Apartment complexes, show apartments, penthouses and villas: Cara River Park, Q7 Riverside Complex, Saigon MIA, The Nelson Private Residence, Kingcrown Infinity.
11 projects
Hotels & resorts
Hotels, resorts and serviced apartments: MerPerle Da Lat Hotel, Meliá Quy Nhon Sales Gallery, Hon Tam Mud Bath Resort, City Oasis Serviced Apartment.
9 projects
Commercial & offices
Headquarters, offices, showrooms and boutiques: Sacombank Headquarters, BOEN Showroom at Sala, Frodo’s Watch Boutique Hanoi and Saigon.
15 projects
Commercial, education & industrial lighting
Facades of shopping centres, office towers, schools, ports and factories: Greenera Southmark, Diamond Sky, Cuu Long University, Quy Nhon Port.
5 projects
Urban & architectural heritage
Urban road and architectural lighting: Nguyen Tat Thanh Avenue, An Duong Vuong Avenue, Banh It Cham Towers, Champa Twin Towers.
Public sector
Government agencies
Urban lighting for the Binh Dinh Provincial People's Committee; AR for museums and heritage sites, medical data and land data digitisation within the AI & digital transformation line.
The portfolio of 60 featured projects shows HTSG working with clients in both the private and public sectors.
04 · Brands & partners
Brands & partners
HTSG believes that the only path to sustainable growth is shared success for all parties.
Partner brands
Featured developers & clients
Compiled from the Partners & clients page and the project portfolio on htsg.com.vn.
05 · Featured projects
Featured projects across 3 lines

Vietnam Military History Museum
Museum AR experience: AR/VR and heritage digitisation.

108 Military Central Hospital
Medical data digitisation and standardisation to SNOMED CT.

Nguyen Tat Thanh Avenue
Client: Binh Dinh Provincial People's Committee. Urban lighting along a 2 km route.

Sacombank Headquarters
Client: Sacombank. Design and supply of facade lighting for an 18-storey building.

Banh It Cham Towers
Client: Casa Marina Resort, Bamboo Capital. Architectural lighting.

Greenera Southmark
Client: Tan Hoang Minh Group. Facade lighting design and cost estimates.

MerPerle Da Lat Hotel
Client: Khai Vy Corp. 402 rooms. Facade lighting, landscape lighting and parquet flooring.

Cara River Park
Client: Cara Group. 3,000 m², 440 apartments. Installation of wood flooring and matching accessories.

The Nelson Private Residence
Show apartment. Bauwerk Parkett Trendpark Oak Deserto flooring.
06 · How we work
From requirements to operation
- Brief & site survey
Clarify the requirements, the current state of the building or system, and the client’s objectives.
- Consultancy & solution design
Propose solutions, products and design options that meet technical requirements and budget.
- Cost estimate & quotation
Prepare detailed cost estimates and quotations so the client can compare and decide.
- Supply & delivery
Supply equipment and materials or develop systems, coordinating with designers and contractors.
- Handover & support
User guidance, handover and support during operation.
07 · Commitment
HTSG’s commitment to clients
- Solutions that are sound in theory and practical in reality, with our clients’ interests put first.
- Products from reputable brands; BOEN and Bauwerk Parkett flooring officially distributed in Vietnam by HTSG.
- Lighting solutions that deliver artistic impact and meet demanding European and American technical standards.
- Technology systems that ensure quality, performance, security and long-term partnership.
08 · Company information
Legal & contact information
- Company name
- Ha Thanh Sai Gon Investment Trading Service Co., Ltd. (HTSG)
- Founded
- 2011, Ho Chi Minh City
- Office & showroom
- B0011 Sarina B, Street B2, Sala Urban Area, An Khanh Ward, Ho Chi Minh City
- Telephone
- (84) 28 7304 8889
- info@htsg.com.vn
- BOEN flooring hotline
- +84 8 9898 1641 · support@boen.com.vn
- Opening hours
- Monday – Friday: 8:00–17:00; Saturday: 8:00–11:30
- Website
- htsg.com.vn
Contact HTSG
Trao đổi cùng HTSG về dự án của Quý khách
Office: (84) 28 7304 8889 Email: info@htsg.com.vn B0011 Sarina B, B2 Street, Sala Urban Area, An Khanh Ward, Ho Chi Minh City